The date of April 1st, 2014, marks the first time that Acura will maintain its own sales and marketing department separate from the general Honda brand. This move, the Japanese automaker’s executives believe, provides the ability to create a more cohesive and targeted approach for generating interest in Acura. Establishing its own marketing division comes at a vital time, considering the TL and TSX have become obsolete to make room for the much-lauded TLX.
Plans for an entire marketing division are an expansion of a blog we previously posted, detailing Erik Berkman’s new position in which he would lead a group of the ten finest minds from Honda of America. With this development comes a more extensive hierarchy, and Michael Accavitti will top it as the new head of the Acura division with Mr. Berkman reporting to him.
Industry experts can only speculate about Acura’s future strategy, but most agree that it will likely center on the brand’s performance image. After all, the TLX sedan’s racing version enters the coming Pirelli World Challenge and 2015 heralds the launch of Acura’s second-generation NSX. The coming months will certainly be an exciting time, and we will report all updates to you.
Keep in mind that at Leith Acura in Cary, we already have a vast inventory of amazing vehicles that range from the ILX to the MDX, including our premium sedan – the RLX. You can check out our content team’s review of the sporty 2014 Acura ILX here, and stay tuned for more test drive reviews of the TL and RLX to be released tomorrow and Friday, respectively