Nokian Celebrates 80th Anniversary with Innovative New Tire

Photo: Car and Driver

The Acura brand is known for its luxury and innovation. New models to replace old ones, improved powertrains, and so much more goes into building a stellar reputation. When news breaks regarding novel thinking, we think it is rather appropriate to pass it along to you. That’s why today’s Leith Acura of Cary blog post is about the prototype Nokian tires.

During the winter months, many people seek additional safety through putting on studded tires. The added traction rips through the wintry mix of snow and ice, affording us the opportunity to be more sedate on road trips – instead of tenaciously clinging to the steering wheel and white-knuckled. When the snow melts and the sunshine returns, those same studded tires begin grinding the road – chipping asphalt. You can either continue driving the studded tires or change them out for standard rubber.

Not anymore.

Nokian, the first tire maker to produce studded tires, applied its innovative thinking and developed a new tire to celebrate its 80th year in business: a retractable studded tire. These are the types of tires characters like Ethan Hunt and Jason Bourne would crave. What’s even more impressive is that the stud can be retracted and extended with the simple push of a button. While Nokian hasn’t released all of the details with how it works, we are certain that if they can manufacture these tires and sell them at a decent price, they’ll have a goldmine.

Would you purchase these tires if they were released on the market?

Here’s a video to enjoy of the Nokian retractable studded tires:

Nokian Celebrates 80th Anniversary with Innovative New Tire was last modified: April 20th, 2022 by Leith Acura Cary